Atkins

Case Study Title:
Atkins

Caption:
Evolution of a Brand

URL:
http://www.atkins.com

Body:
The new Atkins Nutritionals management team came to AE during a complete reinvention of their brand. They wanted AE to create an online experience that articulated this new business strategy and brand identity. We designed a website that reflects Atkins' new corporate mission, provides product information and educational resources, and inspires active people to achieve the advantage they need to enhance their health and enrich their lives. Through innovative strategy and creative design AE helped Atkins to successfully launch a new business strategy.

Quote:
"We contracted the re-launch of our website to Abstract Edge because they had the creative and strategic skill set to design compelling visual imagery, messaging and interactive tools for the broad audience of healthy, active men and women."

Quotee:
Beth Neumann

Quotee Title:
VP and Chief Marketing Officer

Thumbnail:

View thumbnail (image/jpeg 15Kb)

Position:
175