American Legacy
American Legacy
Recruit - Engage - Activate
American Legacy Foundation's youth activism website, Streetheory, is the sequel to the powerful "Truth" campaign. AE developed the site's brand identity and functionality. The site's purpose is to empower and educate a community of young activists against Big Tobacco by driving engagement and activism and providing tools to gather, mobilize, and become change leaders for the cause. The website contains vast amounts of content and required a powerful Content Management System, Plone. The site has the depth of content of CNN, but the coolness of MTV.
"The entire Streetheory brand and site architecture was the brainchild of Abstract Edge; a testament to the work they do. They truly understand youth and cause based marketing. Their philosophy and strategic thinking brought to fruition our revolutionary youth activism site. They spun our vast amounts of content, similar in volume to a CNN, and delivered it with the appeal of MTV."
Wayne Griffith
Web Manager
View thumbnail
185